Two builders. One vision.
We are not people who found the
answer and are here to hand it to you.
We are people who believe the search itself is the point, and that the next peak looks different for everyone.
Camille
Camille Martens OLY is a Canadian Olympian, coach, founder, and author — born in Vancouver and raised in Vernon, BC, a small city in the Okanagan Valley she would eventually return to and give nearly three decades of her life to.
She discovered rhythmic gymnastics as a child and knew immediately she had found her sealed orders — the place where sport and art collide, where excellence and expression become the same thing.
She left home young to train in Vancouver, Toronto, Russia and Bulgaria. She became Commonwealth Games Champion, Junior and Senior Canadian Champion, World Championship finalist, and Olympian — competing at the 1996 Olympic Games in Atlanta injured, determined, and carrying more than anyone around her fully understood.
Then she went home — not to rest, but to build.
In 1997, she founded the Okanagan Rhythmic Gymnastics Club with one core belief: joy and excellence could coexist. She wanted to be the change she had never quite seen — a coach who understood that how you build people matters as much as what you build them toward. Over the next 29 years, she helped build one of the strongest rhythmic gymnastics programs in Canada — developing athletes who represented the country internationally while creating a culture grounded as much in humanity as performance.
Alongside the club, she founded the Cirque Theatre Company — writing, directing and producing 26 original productions that blended live music, theatre, circus arts and high-performance sport.
She served as President of Gymnastics BC, became a Master Coach Developer for Canada's national coaching certification program, and was elected National Team Coaches Chair for 16 consecutive years. She became a sought-after speaker in both sport and business — on growth mindset, culture creation, and what it actually takes to build environments where people thrive.
She has traveled to 50 countries — not as a credential, but as a classroom. A lifelong education in how differently human beings organize meaning, community, and belonging.
For most of those years, she worked 60–90 hours a week. She raised two children — and at times, helped raise several others. She gave everything she had, and then kept finding more to give.
Then her body said: enough.
What she is building now — the writing, the philosophy, Next Peak Living — is the most honest work of her life.
Not despite everything she lived. Because of it.
Benoit
Benoit Lafon grew up in Cauterets — a ski village in the French Pyrenees — and has spent his life doing what pioneers do: arriving before the infrastructure exists, building it himself, and moving toward the next frontier.
He was a snowboard pioneer before there was an established professional industry. He competed in the first European Cup, the first French Championships, and the first American Pro-tour with Europeans. He was sponsored by Quiksilver, Dynastar, FreeSurf and Oakley.
When the sport began finding its footing, he didn't just compete — he gave back. He founded a snowboard club, gave free lessons to local children, and co-organized the first eco-cleanup at a French ski resort, an initiative that eventually made national television.
Then he ran for office.
As Deputy Mayor of Cauterets and Vice President of the ski resort board, he helped lead the political and financial effort to secure €25 million in financing for a complete infrastructure rebuild — replacing an aging tramway with a gondola system that transformed the future of the village.
And then, after building a meaningful life in France, he made another defining decision:
He immigrated to Canada.
Not to Quebec, where French would have been easy, but to English-speaking British Columbia — because the whole point was to begin again completely.
In Canada, he became Division Manager of all retail and rental operations at Revelstoke Mountain Resort, growing a team from 10 to 40 employees. He initiated local artist collaborations, organized the donation of retired resort uniforms to Sherpa communities in Nepal, and founded Columbia Stars — a community astronomy and science education initiative that brought telescopes into mountain passes and microscopes into classrooms.
He has traveled to 35 countries. He speaks French natively, English fluently, and Spanish functionally. He plays guitar, curates wine and craft beer with genuine expertise, and carries an encyclopedic memory for history, geography, and the human stories behind places.
He sees what is broken and builds what is needed. Every time. In every chapter.
Together
We met in 2021. We were married in 2022.
Our vows included a promise to hold the mirror gently — and to lose and find ourselves again and again, together.
In 2024, we sold our home, our businesses, our vehicles, and most of what we owned. Then we left. A deliberate sabbatical across Europe and Southeast Asia — not because we had failed, but because we understood that staying comfortable was costing us more than leaving would.
We spent that season resting, writing, observing, and asking layered questions.
About growth without self-abandonment.
About excellence without fear.
About what it means to come fully into yourself — not despite the hard things, but through them.
One of us ran toward the Olympics on a broken body.
The other left everything he had built in France and started over in a language he was still learning.
Neither were singular moments of courage — they were part of a longer pattern. Of choosing discomfort deliberately. Of trusting what lives on the other side of it.
That is what we understand about reinvention. And it is what we bring to this work.
Between us, we bring decades of experience across Olympic-level sport, organizational leadership, entrepreneurship, civic governance, live production, science education, coaching, and culture-building. But more than any résumé, we bring the perspective of two people who have rebuilt themselves more than once.
We are not here to tell you what to do.
We are here because we know what it is to stand at the edge of a life you've outgrown — and because we know what becomes visible once you are willing to look.